`We believed in a better way to build high-performance carbon bike wheels`
A cycling passion led to a mission to create the best carbon wheels for speed and durability. Our team passionately believed performance bike wheels must be super-light, but super-strong and Aeroc was forged around this belief. Today we develop world-leading carbon wheels for road, gravel and cyclocross, and to be the best, they are designed by riders, engineered by experts and hand-built by a UK network of Aeroc certified Master wheel builders... About Us
Why we hand-build in the UK
Our wheel systems are meticulously hand-built by the UK’s finest Master wheel builders, carefully applying their skills with precision, passion, and pride. Tighter tolerances create wheels that are more precise performing at higher levels for longer, and this is why we are happy to provide our leading 5-Year warranty.
Let's Put The Spotlight On
Neil Hobbs
& TY Cycles - Chipping Norton
Neil Hobbs Known as Obbsie, has been in the cycle industry in Oxford and the surrounding area sinc leaving school, and has raced regularly in both cyclocross and time trials. He started his wheel-building journey back in 1990 building mainly 26x 1 3/8 steel wheels on Sturmey archer hubs for a fleet of 250 hire bikes. He moved on to high-end performance wheels....
Learn More About Neil
AVR ProMach™
Full-Carbon Tubeless-Ready Road Wheels
Our cutting-edge ProMach™ semi-elliptical shaped wheels are tubeless-ready and engineered using the finest Japanese carbon fibre bonded with high-performance aerospace-grade resin, creating a superior monocoque structure with high vibration-absorbing qualities. Our wheels spin on the legendary DT Swiss hubs and the pro's choice Sapim CX-Ray and CX-Sprint aero spokes for superior performance and durability.
World-Leading Warranties with
Free A+Care 'No Hassle' Cover
Our 5-year warranty with Free A+Care cover
We are so confident about the quality and build of our performance wheels we supply an industry-leading 5-year warranty as standard, and when your wheels are serviced at an Aeroc Certified Master wheel builder or approved bike shop, we'll include our free A+Care cover, meaning we will keep your wheels perfectly tuned - Terms Apply*
Our Mission and Values
Our values are how we do business, we aim to inspire the trust of all those we meet, partner, and do business with and to deliver an enjoyable experience now, and in the future. One of our values is to do the right thing, which includes treating everyone fairly whether they are customers, partners, stakeholders, or people working in our supply chains. Our purpose is to empower all those that work with us within the cycle industry and to have the best work life experience possible. We will never place unacceptable pressures or demands on those we do partner with. We are fully compliant with our obligations under the Modern Slavery Act 2015.