`We believed in a better way to build performance carbon bike wheels`

A cycling passion led to a mission to create the best carbon wheels for speed and durability. Our team passionately believed performance bike wheels must be super-light, but super-strong and Aeroc was forged around this belief. Today we develop world-leading carbon wheels for road, gravel and cyclocross, and to be the best, they are handbuilt in the UK by Master wheel builders.

AVR ProMach™

Full-Carbon Road Disc Brake

Our cutting-edge ProMach™ semi-elliptical shaped disc brake wheels are tubeless-ready and engineered using the finest Japanese carbon fibre bonded with high-performance aerospace-grade resin, creating a superior monocoque structure with high vibration-absorbing qualities. These world-beating disc brake road wheels spin on the legendary DT Swiss hubs and the pro's choice Sapim CX-Ray aero spokes, making these wheels super-light, super-stiff, super-durable and very, very fast.

Hand-built with precision, passion and pride

Discover all our UK Master Wheel Builders

Our August Master Wheel Builder Spotlight

AVR ProMach™

Full-Carbon Road Rim Brake

We set out with an ambition to create super-fast, super-safe and super-durable rim brake road wheels featuring state-of-the-art aerodynamics with industry-leading handling in crosswinds. We went above and beyond those ambitions with our AVR ProMach™ Aero series of rim brake road wheels. These wheels are stiff, lightweight, durable and hand-built with precision, passion and pride by UK Master wheel builders.

The Making of a Great Wheel

Design

Our experts design our performance carbon wheels for road, gravel and cyclocross racing. They may look great! but they are also engineered using the latest in wheel technologies to be super-light, super-fast, and super-durable.

Engineer

What`s critical when building a great wheel? - great components. Our industry-leading components help create our world-leading  wheels. We are guided by the best and inspired by the exceptional, the perfect fusion for building great wheels.

Build

Having the best componants is one thing, having the best wheel builders is one better. Our UK Master wheel builders have been building racing wheels for many years and hand build our performance wheels with passion, precision and pride.

Test

Build, test, and improve!. Real-world testing and evaluation improve everything we do. We are focused on building the best performance carbon wheels and driven to perfection by the feedback of those who ride, build and engineer our wheels 

Our 5-year warranty with Free A+Care cover

We are so confident about the quality and build of our performance wheels we supply an industry-leading 5-year warranty as standard, and when your wheels are serviced at an Aeroc Certified Master wheel builder or approved bike shop, we'll include our free A+Care cover, meaning we will replace worn bearings or damaged spokes with a tension and wheel true - 'hassle free' and free of charge Terms Apply*

Our One Hundred To One Program

Our Values

Our purpose is to empower all those that work within the cycle industry to have the best work life experience possible. We will never place unacceptable pressures or demands on those we do business with. Our values are how we do business, inspire the trust of our partners, colleagues and other stakeholders, and our aim is to deliver success for all. One of our values is to do the right thing, which includes treating everyone fairly whether they are customers, partners, stakeholders, or people working in our supply chains. We are fully compliant with our obligations under the Modern Slavery Act 2015.