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Privacy and Cookies

AEROC Technologies Ltd Trading as AEROC Bike Wheels

We only use your data to improve your AEROC experience.

We will talk to you straight, with no stress, no worries, and you choose what and how we communicate with you.


Our website is very safe and uses the latest encryption technologies.

Your data is protected, we take our customers privacy and security very seriously and we are 100% committed to protecting it so you can shop without a worry. If you have any questions about how we protect your privacy, please contact us at


We are committed to protecting your privacy. It is important that you understand how we look after your personal data and how we make sure that we meet our legal obligations to you under the data protection rules and regulations in the UK (including associated guidance) (the " Data Protection Laws "). This privacy policy outlines how AEROC Technologies Ltd trading as AEROC (together, the " Group ") and partner businesses (Partner Business[s]) will collect, use, store and share your personal data.

If you have any questions in relation to this policy or generally how your personal data is processed by us, please contact our customer care team by email at or by phone on

This policy applies to any personal data that we collect about you when you:

  • visit our website.

  • purchase products from us.

  • visit one of our wheel building partners.

  • contact us, for example by telephone, email, post or through submitting a form on our websites.



In this privacy policy, the terms " we ", " our ", and " us " are used to refer to AEROC Technologies trading as AEROC and/or one of our business partners them or us.

The controller of your information for the purposes of the Data Protection Laws will depend on who is the operator of that information: be it us through our website, operated by our data controller or one of our partnering companies who will be the date controller for the purpose of the Data Protection Law.

The relevant controller above is responsible for your personal data. This policy applies to all of the controllers above and the AEROC Group as a whole. Our build partners will have their own websites and we recommend you seek their Data Privacy Statements for further information. This central policy provides information to you about the basis on which the AEROC website as a whole collects, uses, stores, and shares your information. We will use your personal data fairly, lawfully and in a transparent manner and in accordance with the Data Protection Laws.


Our business/partnering businesses and data controllers mentioned above may send you marketing messages by email, SMS, social media, and post; about us and our products; where you have not unsubscribed and where you have purchased our products and/or services from us or partners, or where you have otherwise signed up, or consented, to receive marketing messages from us or other entity.

You have the right to withdraw your consent to the processing of this nature at any time by contacting our customer care team using the details at the start of this privacy policy. You can tell us you no longer wish to receive marketing information from us.


If you have an account with us or make a purchase online with us or enter a competition or respond to a survey with us, we will collect your name and contact details (including your address, telephone number, details about your order, and your billing information (where you are purchasing products)).

We also collect details of your interactions with us through our partners retail/build outlets, store, online or via apps. For example, when you telephone us, we collect notes of our conversations with you and details of your query and from time to time we may record your calls for training and monitoring purposes. We also collect information about the purchases that you make, your saved items, your payment information, any complaints, and comments that you make and your shopping preferences. We also may collect CCTV images from one of our partner premises.

Each time you visit our website, we will automatically collect information and personal data about your computer for system administration including, where available, your IP address, operating system, and browser type. We do this to help us analyse how users use the websites (including behaviour patterns and the tracking of visits across multiple devices), to establish more about our website users and to assist us in managing your account and improving your online experience. We also collect information about your activities on our websites, for example, what device you are using and what products you are looking at.

By way of example, our website may use Google Analytics for analysis purposes and specifically to identify any technical issues or difficulties the users of our websites are having during the customer journey. To do this Google Analytics records your website use, scrolling of pages and the key analytics uses for our website. The information that we collect about you does not include your bank details or any special categories of personal data but may include your name, address, telephone number, email address and anything else you may insert when completing an order. The information collected by us is used for our internal purposes only and is used to improve our website usability and is stored and used only for the purposes of collecting aggregates and statistics relating to the functional performance of our website.

Please see our cookies policy for further information about what information may be automatically collected when you visit our website.

Please note that, from time to time, we will combine the personal data that we receive from other sources with personal data you give to us and the personal data we collect about you.


We collect some of your information directly from you, either through the information that you give to us or information that we collect during your visits to our website, partner stores or through your communications with us. We may also obtain some information from third parties, including retail analytics companies, consumer insight companies and credit reference agencies and publicly available sources to assist us with understanding customer demographics and shopper behaviours, or where we merge with or otherwise acquire another business.


The main purpose for which we use your information is to provide you with the products that you purchase from us and to send you offers and promotions that you might be interested in.

In particular, we use your information:

  • to provide you with the products that you have purchased from us and any receipts of purchase, including to deliver your products, and to send you to order status updates.

  • to take payments for the products that you have purchased and to give refunds or exchanges.

  • to provide customer service and support to you.

  • to develop and improve our products and services.

  • to develop and improve our website and set default options for you (such as language and currency) and to ensure that content is presented in the most effective manner.

  • to provide you with information that you request from us or which we feel may interest you. We may send you marketing information by email, SMS, or post. This can include information about new products and offers that you may find interesting.

  • to research our customers' preferences and trending products.

  • to run surveys and competitions.

  • to notify you about changes to our products.

  • as part of our efforts to keep our stores safe and secure (for example through the use of CCTV in our stores).

  • to prevent and detect fraud and crime (for example, through the use of CCTV in our partner premises).


Compliance with legal obligations

As a UK business, there are certain laws we need to comply with. In particular, we will need to process your personal information to verify your identity and for fraud and crime prevention purposes. Failure to provide the requisite personal information on sign-up / as you use our website may mean we cannot provide our products to you, as to allow you to purchase our products may mean we may be in breach of our legal obligations. You will not be able to object to processing or ask for the deletion of your personal information insofar as it falls under this category.

Necessary for the entry into or performance of a contract

When you enter into a transaction with us or one of our partner retailers, a contract between you and the relevant seller will have been entered into. In order for us to fulfil our obligations under such contract (e.g., to allow you to place an order and receive products from us), we will need to collect and process your personal information. Failure to provide the requisite personal information on sign-up to an account or on placing an order and payment information or objecting to this type of processing / exercising your deletion rights will mean we cannot provide our products to you.

Legitimate business interests

We use your personal data as set out in this privacy policy for the legitimate interests of our business to enable us to:

  • provide you with products as requested by you.

  • carry out research to understand our customers and how they purchase and use our products.

  • develop and improve our products

As indicated below, we will also pass your personal data to members of AEROC Technologies Ltd and other third parties and this is also for our legitimate business interests.

We are required to carry out a balancing test of our legitimate business interests in using your personal data outlined above against your interests and rights under the Data Protection Laws and regulations in the UK. As a result of our balancing test, we have determined, acting reasonably, and considering the circumstances, that we are able to process your personal data in accordance with the Data Protection Laws on the basis that we have a legitimate business interest.



As set out above, we will send you marketing communications where you have not told us that you wish to unsubscribe and where you have purchased similar products and/ or services from us or partner business or legal entity. You will also receive marketing communications from us where you have signed up, or otherwise consented, to receive marketing messages from AEROC or partner business.

You have the right to withdraw your consent to the processing of this nature at any time by contacting our customer care team using the details at the start of this privacy policy.


We do not, and will not, sell any of your information to any third party, including your name, address, email address or credit card information. However, we do share your information with a number of select third parties to enable us to provide our products and services to you, to send marketing information and to improve our business operations as set out below.

We will share your information with other members of the AEROC business and Partner Businesses but only for the purposes specified in this privacy policy. In particular:

  • we will share your information with other partners of the AEROC partner businesses where you have consented for us to do so for the purposes of receiving marketing from those other Partner Businesses.

  • we will share your information with other members of the AEROC Business Group for group analysis and business information purposes, to improve our products and services.

We will also use a number of carefully selected third parties to help us to provide you with products, services and to market to you. In particular, we disclose your information to:

  • Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers and delivery companies.

  • Our trusted service providers, such as marketing agencies, advertising partners, website hosts and other third parties who provide services to help us to tailor our marketing to you.

  • Credit reference agencies, law enforcement and fraud prevention agencies.

  • Companies approved by you, such as social media sites, including companies such as Facebook and Google; and we will provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.


We will only share your information with third-party suppliers where it is necessary for them to provide us with the services we need.

We may disclose your information to other companies in connection with any merger, acquisition, insolvency situation or otherwise, in which case we will only disclose your information so far as is necessary.

We may also need to disclose personal data to third parties to comply with a legal or regulatory obligation, or if necessary, for legal proceedings.


We carry out some profiling of you for the purposes of improving and developing our products and services and to help us to tailor our marketing to you.

The impact of any automated decision is to ensure you experience the best service possible.

We use information that we learn about you such as your gender selection preferences, hobbies, interests, and purchase history to make sure the marketing you receive from us and the way our websites are displayed to you are appropriate and tailored to you.


Transfers outside of the European Economic Area


The information which we collect about you may be transferred outside the European Economic Area. In the event of such transfer, we will ensure the adequate standard of security is in place for example by incorporating the European Commission approved clauses into our agreements with such third parties to ensure the security of your personal data.

Retention of your personal data

We will only keep your information for as long as is necessary to carry out the purposes we collected it for, as set out in this privacy policy (unless a longer retention period is required by the applicable law). We typically keep your personal data for 6 years from the purchase in order to enable us to deal with any issues or concerns you may have about the products or services you have received and to allow us to bring or defend legal proceedings. In some circumstances, some of your data will be deleted in much shorter timescales, for example:

  • cookies are deleted in accordance with our cookies policy.

  • CCTV images are kept for 60 days.

  • marketing consents will be refreshed/deleted after 4 years; however, our aim is only to market to you for as long as we believe you want to continue hearing from us based on how you interact with us.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud, and abuse, or enforce our terms and conditions, we will also keep hold of some of your information, even if it is no longer needed to provide our services to you.

Security of your personal data

Transmission of information via the internet is not and cannot be completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our websites; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


We may also collect non-personally identifiable information (that is, information that does not specifically identify you), for the purposes of aggregates and statistics.


You have a number of rights under the Data Protection Laws in relation to the way we process your personal data, for more information on the Data Protection Act 2018. You may also contact us using the details at the beginning of this privacy policy to exercise any of these rights.

In some instances, we may be unable to carry out your request, in which case we will contact you to explain why.


We always give you the choice of whether or not you wish to receive marketing communications from us.

By contacting us at you can tell us that you do not wish to receive marketing communications from us, and we will update your records. You can also click on the unsubscribe link in any promotional emails.


If you have any concerns regarding our processing of your personal data or are not satisfied with our handling of any request made by you, or would otherwise like to make a complaint, please contact our customer care team in the first instance using the details at the start of this privacy policy, so that they can do their very best to sort out the problem.

You can also contact the Information Commissioner's Office at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF .


Our website may, from time to time, contain links to and from the websites of third parties. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies or your use of those websites.


We will take all measures necessary to communicate any changes to this privacy policy to you and will post any updated privacy policies on this page.

This policy was last reviewed and updated in November 2020.

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