SW Bicycle Company


Ben Thompson

Ben has been in the cycling industry for over 25 years. Growing up in New Zealand, Ben has had a keen interest in bikes for as long as he can remember.


He started his professional journey working his way up the ladder, first as a mechanic at Wooly’s Wheels in Sydney, Australia, eventually making his journey to London, where he started his own company.


Ben is passionate about high-quality wheel building, bicycle care and is committed to doing things right the first time.


He has a team of experienced mechanics and retail staff working with him to make the SW Bicycle Co experience the best it can be.


SW Bicycle Company

SW Bicycle Company is an independent family-owned bike shop that caters to all levels of cyclists. They cover Southfields and the surrounding area, but with many customers travelling from across London. They are the complete cycling retail shop and do everything from puncture repairs to professional athlete time trial servicing.

SW Bicycle Co prides itself on being a trustworthy and friendly bike shop. Ben oversees everything, from choosing a quality and unique product stock, to the day to day running of the professional workshop. SWBC is a welcoming environment where cyclists of all abilities are welcome. They want all of their customers to feel comfortable coming to them with any bike-related queries. Their team offer a huge range of services, from tyre selection to a complete strip and rebuild of the most complicated bikes. Whatever the issue, they will work to find a solution.

79 Replingham Rd



SW18 5LU




Locate: SW Bicycle Company